You may not realise it, but the design of your website can have a big impact on your SEO (search engine optimisation). In fact, most well-performing websites are highly optimised for speed and easy navigation. With most search engines like Google requiring a website to work perfectly on smaller screens and mobile devices, it is essential for your web design to start with smaller screens in mind.
The server your website is hosted on also plays a big part in SEO — which is why you need a team of web designers and developers who understand both SEO and web design to get the best results.
How Web Design Affects SEO Positively
There are many ways in which web design can positively affect SEO. For example, a fast loading website is essential for good SEO — and good web design. Search engines favour websites that load quickly, and so do users.
In fact, studies have shown that if a website takes more than 3 seconds to load, up to 40% of users will abandon it. So, if you want people to stick around on your site, you need to make sure it loads quickly. One way to do this is by using lean code and compressed images. Another way to improve your website's speed is by using a content delivery network (CDN).
A CDN caches your website's static content (images, CSS, JavaScript) on multiple servers around the world, so that no matter where a user is accessing your site from, they will always be able to get the content they need quickly.
SEO and Responsive Design
Another important factor in both good web design and good SEO is responsive design—that is, design that looks good on all devices (desktops, laptops, tablets, and smartphones).
With over 60% of internet traffic now coming from mobile devices, it's more important than ever for websites to be accessible from any device. Google also favours websites that are mobile-friendly—so if you want your site to rank well on Google searches, you need to make sure it looks good on mobile devices!
SEO Conclusions
As you can see, there are many ways in which good web design can positively affect your SEO. If you want your website to perform well in search engine rankings and convert visitors into customers, make sure you invest in good web design!
