Artificial Intelligence (AI) is not just changing the way websites are designed and built. The technology is also influencing fundamental SEO practices, with new innovative tools now available that can further bolster your search engine rankings.
We take a closer look at how AI is influencing the future of SEO and some of the ways it can help your next project.
How is AI Impacting SEO?
The influence of AI on SEO has been felt for quite some time, with the arrival of Google’s RankBrain changing several factors that influence webpage rankings. ‘Black hat’ techniques that were once employed to exploit search engine algorithms are no longer as effective, with a more comprehensive approach now required to produce effective results.
AI SEO can offer solutions such as:
- Analysing, processing and structuring large amounts of data using AI to gain a deeper understanding of areas of significance.
- Capitalising on data-led insights to measure how users interact with websites and search engines.
- Creating macro-level strategies to better understand consumer behaviour as markets evolve and change.
- Automating mundane and repetitive tasks to allow SEOs to provide scalable and efficient operations.
How To Use AI SEO To Improve Your Website
Some of the ways you can use AI SEO to improve your website includes:
Creating Powerful and Relevant Content
Once you know which keywords to use, there are plenty of AI tools that can help you create relevant content. Using this information, AI-powered tools can help to find trending topics, content gaps to exploit and offer guidance on how to optimise the structure of your content. Not only can this help you to create content that is relevant to each stage of your funnel, but also ensure that it has the right level of personalisation to meet the needs of your audience.
Providing Optimisation For Voice Search
The convenience of voice search has seen it fast become the norm for many people, with more than 4.2 billion digital voice assistants currently available in use around the world.
Voice SEO (VSEO) is becoming increasingly important, and there are some AI SEO tools that can make it easier to integrate it into your website strategies. Not only can this improve the user experience, but also boost brand visibility and increase website traffic.
Scaling Your Website SEO
The automated element of AI can go a long way to removing a lot of the tedious manual work that comes with creating onsite SEO. Artificial intelligence SEO software has the ability to conduct website audits quickly and efficiently, automatically optimising the content and fixing any existing duplication issues. This can make it easier to scale up your SEO practises and also address outstanding issues that could be hindering the performance of your site.
Improving The User Experience
The primary focus of every search engine is the user, which means user experience should be front and centre of any SEO strategy you implement. AI SEO tools can be incorporated into the website design process by looking at important factors such as page loading times, content structure, navigation tools and whether the site is mobile-friendly, all of which will have a direct impact on how Google assesses the UX of your website.
What are The Downsides of Using AI SEO?
AI SEO clearly has a lot to offer website design, not least because it can help to maximise time and budgets.
However, instead of going all in and replacing human experience and expertise with automated tech, taking a more considered, balanced approach is probably the best way to start the technology.
AI-powered tools can be biased and are known to produce inaccurate results, which can cause issues when it comes to keyword research.Some AI can also be complex and difficult to use, especially if you have not utilised it before, which can add extra delays on time-sensitive projects.
Adding elements of AI SEO into your website design project in addition to a skilled and experienced team can ensure you enjoy the best of both worlds.
Conclusion
The future of SEO will no doubt be heavily shaped by AI, further improving website performance and enhancing the user experience. We use a variety of AI SEO tools at Webshape Design to ensure businesses have access to the very latest technology that can benefit their brand. And when this is done in conjunction with first-hand, human experience, it enables every project to flourish on its own terms.
