The ultimate goal of any website is to provide a smooth and engaging experience for the user, with the design element playing a pivotal role.
Artificial Intelligence (AI) tools are being increasingly used by web design teams to enhance the user experience by simplifying some tasks and adding new layers of analysis for other processes, especially when it comes to responsive design.
We take a closer look at how AI can be used to improve responsive design and how it is helping to change the way websites are built.
What is Responsive Web Design?
Responsive web design adopts an approach that places an emphasis on the user’s environment and behaviour based on the size of the screen, platform and orientation.
It utilises a mixture of layouts, grids, images and CSS media queries, which allows the website to automatically switch to the appropriate size to accommodate scripting abilities, resolution and image size.
How Can Using AI For Responsive Web Design Help?
The majority of modern websites are set up to be responsive. However, a responsive website is not enough in itself to satisfy customer personalisation needs, so there also has to be a keen focus on creating a positive user experience.
Some of the ways responsive web design can be assisted by AI include:
1. Enhancing The User Experience
By analysing human behaviour, the user experience can be made to be more user-friendly. AI algorithms can be used by design teams to analyse large amounts of user’s behavioural information to identify what they find the most appealing elements that can be used in the final design.
2. Creating Personalised Content
Web design teams can use AI algorithms that are able to identify pattern structures in images and then compare them to images with similar patterns. This presents the opportunity to personalise landing pages to include customised images that are in sync with the user’s previous purchases or interactions.
3. Managing Quantitative Usability Testing
When tests are run to observe the reactions and behaviour of real users, this is referred to as usability testing. This will reveal a host of information, such as session time and length, device type, screen recordings, visitors per day, drop rates and much more. Using AI for web design in this respect makes it much easier to analyse large sets of data with pinpoint accuracy, which should provide actionable insights into user behaviour.
4. Introducing Chatbots
Natural Language Processing (NLP) technology is used by chatbots to provide customer service and enhance the user experience. They enable businesses to provide out of hours customer service by handling basic enquiries, and although they can never serve as a complete replacement for humans, they do have a big role to play in improving UX.
5. Ensuring Customers Have The Right Tools
By including AI in the responsive design process, it allows for the creation of multiple design variations that can quickly respond to users. Design-based approaches, psychology and human behaviour information are all utilised to form the basis of these variations. The AI will also have a strong knowledge of the UX team products, which can make it easier to predict user responses.
What Are The Downsides Of Using AI For Responsive Web Design?
It’s also worth bearing in mind that AI is not for everyone, and some may prefer not to use it for responsive web design because it:
- Removes Some Of The Human Creativity: Artificial intelligence is best used in collaboration with experienced, professional web designers. Whilst it can analyse large amounts of data and offer some helpful design ideas, it is not able to match the creative thinking offered by a real-life human designer.
- May Struggle With Some Imagery: Some AI-generated images can be strange or simply unusable due to what is produced. It can be particularly helpful at identifying matching image structures for personalised pages, but a skilled human designer can often produce a creative design that matches the brief with more accuracy.
- May Produce Certain Biases: AI systems are built by humans and there have been some high-profile cases of systems that are built on biased on discriminatory data, which runs the risk of unfair outcomes for users. This can be avoided by ensuring the design team is aware of what to look out for.
Final Thoughts
Taking all of the above into account, using AI for responsive web design can make the process more detailed and easier to manage. At Webshape Design we leverage AI in tandem with a team of experienced web designers, blending cutting-edge technology with innovative creative design. Not only can it improve user experience but boost your presence online with a website built to serve your business needs.
