Whether you’re an experienced website designer or a relative newcomer, it’s important to keep up to date with the latest tools and tech that can support your projects.
New AI-powered software and apps are being released every week, many of which can be used to streamline the design process. Here we look at how you can integrate AI in your web design workflow to potentially save time, money and enhance your creativity.
What is a Web Design Workflow?
A web design workflow is a framework of the tasks that need to be completed to build a website. It typically includes things like:
- Client onboarding
- Research
- Wire-framing
- Production
- Review and approval
- Testing
- Launch
An efficient workflow will give you a solid structure to work to and also help to ensure you provide good quality with consistency.
And if you are new to web design or taking on a time-sensitive project, then integrating AI into your workflow can make things more efficient.
How to Include AI in Your Web Design Workflow
Use AI to Create Design Prototypes
To retain proper control over the finished design, you ideally want to use AI to enhance, rather than completely take over, the project. A smart way to do this is to use AI tools for prototyping, which will allow you to make mockups and demos of what the end project may look like.
This can save valuable time by allowing you to test various ideas without spending valuable time putting them together. When utilised by an experienced web design team, this can open up an entirely new realm of creative possibilities which can benefit the user experience and your online branding.
Test Logo Design Ideas Using AI
A logo is a key part of any brand, as it is representative of your brand values, helping to quickly develop trust by presenting your business in a professional manner. Similar to website design prototypes, you can follow a similar path with logo design, using AI to test new ideas or to provide inspiration that you can then take and incorporate into something that is more focussed.
Sometimes it can be hard to create a logo that is fresh and inspiring from scratch, so utilising AI could provide you with another way to generate interesting and engaging ideas.
Streamline Time-consuming Manual Tasks
One of the most time-consuming aspects of designing any website or webpage is the coding and testing element. Of course, more experienced designers will have tried and tested methods that can make this more efficient, but this can be enhanced even further through the use of AI.
AI-powered code editors and design software can shorten the development stage, which can make all the difference on time sensitive projects. Any code produced by AI will have to be checked for consistency and errors, but it can give you a shortcut towards meeting your deadline.
Optimise SEO and Content Creation
The visual and functional aspects of your website will be pivotal to its success, but you also need strong SEO-focussed content that will encourage the user to engage with your products or services. After all, you can have the best looking and most easy-to-use website in the world, but if no-one can find it, then it undermines all the hard work you’ve put into building it.
You could utilise AI-based tools to find relevant keywords and phrases that can then be used strategically across your website. It can also help with the optimisation of internal links and when it comes to building backlinks. Again, this is something best done in tandem with an experienced content creator, as AI is not always 100% accurate, but if time is short, it can get you up and running faster than building it all from scratch.
Conclusion
The inclusion of AI in the workflow process is increasingly becoming the norm, adding extra layers of insight to further enhance the quality of the finished design. At Webshape, we utilise a combination of human expertise with the latest technology to create personalised web solutions for our clients. And by leveraging the power of AI in your web design workflow, you may find new and unexpected ways to take your website to the next level.
