It’s essential to understand that for property developers, creating an engaging user experience is essential for attracting buyers and building an effective digital footprint. Through this post, we will go over the benefits of professional property marketing design services when it comes to marketing your property development, as well as the things to consider for your property marketing that will make your development stand out from the competition.
What To Think About When Marketing Your Development
When it comes to marketing your property development, there are a few key factors to consider. First and foremost, invest in professional design services from an experienced agency or designer. Many specialist Estate Agents will have already worked with experienced designers who understand what they need in order to sell your development off-plan. Listen to their recommendations as with their experience of the industry, they can help you create a powerful brand presence that will attract potential investors and buyers. It’s also important to think strategically when it comes to property development marketing. Investing in a stand out brand and logo sets your development apart and you can use the subtleties of colour and images to set the tone you want your buyers to feel. This is important especially if you are developing luxury homes or apartments and want to maintain a higher price for each unit. Creative design is essential when it comes to capturing the attention of potential investors.
The Design Essentials To Market Your Development
Many developments will follow a similar checklist of deliverables:
A development brand and logo – this sets the tone and understanding of the quality and pricing of the homes within the development
A brochure – essential for your Estate Agent, this is the first touch point for potential buyers and helps to gauge interest. Your development brochure should include details of the CGI images showing the vision of your development, this gives an idea of what the finished development should look like so your potential buyers can buy into your vision. The brochure should also give ideas about what is available in the local area, floor plans and dimensions of the properties and a view of the finishes and specifications for the bathrooms, kitchens and outside areas.
Development hoarding – when a new construction site is started you’ll likely have a large plywood hoarding surrounding the structure which can look quite ugly. As many of your potential buyers may be passing the site you have an opportunity to grab their attention and let them know what’s coming. Your development branding is important here to cover this hoarding and give details of your Estate Agent and any dedicated website or details for your development.
So What Next?
At Webshape Design, we specialise in helping property developers create powerful marketing strategies that will maximise their online presence. With our expertise in branding and logo design, brochure design, web design, app development, branding, SEO and digital advertising, we can help you unlock the potential of your property investment. Contact us today to learn more about how we can help you create a powerful digital footprint for your next development!
