Website optimisation has a critical role to play in helping you get the most of your website. Even with the best products or services in the world, if your website is not optimised for a strong digital presence, you will struggle to get them in front of the right audience.
Webshape Design offers the full range of website optimisation services that can enhance the performance of your website. Here we look at some of the main optimisation issues faced by business and what can be done to resolve them.
What Are the Most Common Website Issues Faced by Businesses?
The digital landscape is fiercely competitive and never rests, meaning that what’s successful today may not be as effective tomorrow.
Over time, many websites tend to experience problems such as:
- Slow loading times which can see a sharp increase in your bounce rate, pushing customers to go to a competitor instead of waiting for a slow page to load.
- Outdated or poor visual design that is not appealing to customers, discouraging them from staying on the website.
- Poor SEO strategies that mean the site is not easy to find for important search terms.
- Bad user interface design that makes it difficult for customers to find what they need, forcing them to look elsewhere.
- Low quality images that are representative of the product, which can also affect loading times and SEO if the wrong dimensions are used and are not properly named.
How Does Website Optimisation Help?
User Experience (UX) Design: Ensuring a smooth journey for your customer can boost engagement and increase conversion rates. Enhancing the design with elements like chatbots, videos and slides encourages interaction to drive longer sessions on your site.
Mobile Optimisation: Google now prioritises mobile over desktop sites, so it's imperative that your site is fully optimised for all devices. This ensures your website is customised to an individual’s device, retaining the normal functionality of a desktop site so customers enjoy a fluid experience.
SEO: The content and structure of your website should be enhanced by SEO to improve visibility and ranking. Without it, your brand can easily become lost online, as important search terms related to your services or products will not be linked to you.
Content Strategy: High quality content that is relevant to your audience base works hand-in-hand with your SEO. It also drives engagement but provides helpful information to your customers in relation to your brand and the industry you operate in.
Technical Optimisation: Loading speeds, image optimisation, broken links and other technical issues can have a dramatic effect on the performance of your website. Resolving these problems can have a positive impact on how customers interact and use your site.
Web Accessibility: Website accessibility ensures that your content is available to as many people as possible. It also helps search engine bots to locate your website more quickly. This can drive more traffic to your business, which can enhance conversion rates and increase sales.
Link Building: Investing in link building also has a role to play in improving website optimisation. The more websites that share your content, the more authority it will have in the eyes of Google and other search engines, which goes a long way to lifting your natural rankings and visibility.
How Do You Implement Website Optimisation?
With Webshape, we make the optimisation process as simple as possible. This involves the following steps:
1. Complete audit: We complete an in-depth audit to identify any existing issues and areas that can be improved.
2. Client discussion: Once we have completed the audit, we present our findings to the client. This allows us to discuss our findings and create a tailored strategy that addresses these issues, providing solutions that are aligned with their long-term goals.
3. Monitoring and testing: Once the strategy has been agreed, we then start to monitor and test the site. This involves implementing regular updates to ensure the website has the relevant features and is performing as it should in terms of SEO.
4. Design and branding: It may be the case that the website needs to be redesigned so it can enjoy a performance boost. This is done in tandem with the client to introduce relevant features and elements that can increase optimisation results.
5. Ongoing maintenance: Unfortunately, website optimisation is not a one-off fix that will change the fortunes of your website forever. Requirements are always changing and it’s important to keep pace with the latest developments. Our team can provide this technical support to ensure you and your customers are getting as much as possible out of your website.
Conclusion
Good website optimisation can do more for your website and business than simply fixing problems. When implemented with the right strategy, it can help to transform your website into a dynamic and high-performing tool that can deliver the solutions your customers are searching for. Webshape Design can work with you on an ongoing basis to enhance your online presence and help you release the full potential of your website.
