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Google My Business – why you need to set it up

Google My Business – why you need to set it up

There are a number of different ways you can boost your presence on Google to produce more leads and increase conversions. One of these is the Google My Business page which gets you onto Google Maps and local search results. If you have not heard of it before and are wondering why you need it set up and optimised, read on to find out more.

How does Google My Business page work?

It is a free listing that positions your business on Google Maps and into local search results, making it easier for customers to find you.

You can add important information such as contact and website details, as well as business opening times. Google also gives you the option to add links to events and recent blogs posts, creating strong backlinks and ways for new customers to engage with your business.

Why do you need to set up a Google My Business page?

By making your business searchable through Google My Business you open it up to the increasing amount of search results that are designed by Google to focus on the person’s specific location.

For example, if you type the search term “electricians” into Google, on the first page it will display a map with three initial suggestions (click on ‘more businesses’ to get a larger list) that are located nearby to you.

All of the suggestions displayed here have a Google My Business page. If your business was included on this map you are likely to receive more customer enquiries as a result.

You also need to regularly optimise the Google My Business page as search engine algorithms regularly update. Here’s what to look out for below.

Optimising your page

Before setting up a Google My Business page, you need to ensure one does not already exist. If your business has been around for some time, Google may have already set one up, so all you need to do is claim ownership.

Whether claiming an existing page or starting from scratch you can then start to enter in the important information needed for customers coming across your business.

This includes details such as:

  • Business name
  • Company address
  • Telephone number
  • Email address
  • Opening times
  • Business category

When adding the description of your business, try to include 2-3 keywords that highlight what your business provides. You will have up to 750 characters to use in this section, but make the first couple of sentences as strong as possible.

The next stage involves verifying the Google My Business page. There are a number of ways to do this, either by post, phone, email, business listing or bulk verification (the last four options are available only to select businesses).

Until you verify the page Google won’t display any changes or updates as it needs to ensure your request comes from an official source. This stage will usually take around a week to complete.

Add posts and images

You can add posts and images to your page. This enables you to promote products, services and events using up to 300 words for as long as 7 days before the post has to be replaced.

Companies also have the option to add up to 10 photos or videos to the page. This is a great way to quickly sell the story of your business to prospective customers so you stand out from your competitors.

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