A How To widget can be especially useful for your website. Web pages featuring tutorials or guides need to be easy to read and follow. Each step should be clearly explained and follow on from the previous, providing the type of straightforward layout the reader will need in order to make the task they want to complete that little bit easier.
Whether its DIY tutorials or articles, technical tutorials or any other type of content explained in steps or stages, breaking down the content will save the reader time and also help boost your website’s profile.
What are the benefits of using a How To widget?
Tutorials or guides are written with the intention of adding value to the reader’s experience, giving them insight and instructions on specific tasks they require help with.
But if the content is not structured correctly and is confusing for the reader they are likely to quickly leave the page and go elsewhere. Not only does this mean you lose a potential customer, but it could also damage your brand reputation.
Using the widget will also help boost SEO results. Because it uses JSON-LD technology, which works well within Google guidelines, structuring the content using the widget increases your chances of a snippet appearing as a prominent result for relevant search terms.
If you receive more clicks into the article on a regular basis, your ranking and website traffic will improve too.
How does the How To widget work?
The widgets features a ready-made structure that makes it easy to set out step-by-step instructions for your readers.
After dragging and dropping it onto the page, all you need to do is enter the headings of each step along with the relevant descriptions and it is ready to be displayed. If needed, images can also easily be added to each step.
For more detailed tutorials you can also add information related to costs, completion time, materials and tools and more.