Anyone thinking of setting up an ecommerce website usually whittles their options down to Shopify vs Woocommerce. On the surface they may seem to offer the same function, but there are some important design and functionality differences to be aware of. To help you decide whether Shopify or Woocommerce is best for your online store we cover some of the key benefits of each platform.
Some of the key Shopify features to consider include:
- Hosted software: Shopify makes it easy to get started, as both hosting and security features are included as part of the website package. That also means you won’t have to use any code to create a fully functional and exciting store for customers to use.
- Cross-platform integration: You can quickly increase your customer base through the likes of major platforms such as Amazon, Facebook and eBay. This is a built-in design feature, and can easily be added into your store from the very start.
- Customer support: All Shopify users have access to support 24/7. This can be particularly useful at the beginning as you become accustomed to the set-up. It also means if you need assistance late at night or early morning, you won’t be left waiting anxiously for a response.
- Mobile ready: Ensuring your store is mobile-ready is key, so it’s important your website is optimised for handheld engagement. Shopify comes mobile ready, making it easy for customers to shop without any technical issues getting in the way.
If you are thinking of using Woocommerce, these benefits may help:
- Customisation: Because Woocommerce is an open-sourced platform, you are free to customise your website design as much as you wish using code. However, this may not prove beneficial to people without the technical experience in this area.
- Scalability: There is no limit to the amount of products you can display and sell on a Woocommerce website. This scalability is good news for rapidly growing business, although you must ensure the expanding list of items do not slow down its functionality.
- Price options: At its most basic level, Woocommerce is completely free, which means anyone on a tight budget can start an online operation. Be aware you will probably need to invest in some of the extensions, which will ultimately add to the cost.
We hope this short guide to Shopify vs Woocommerce is useful and helps you make the right decision for you new online store.