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Stop paying for software that almost fits.

We build custom web applications for businesses tired of subscription overload, workarounds, and software that was never designed for the way they work.

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12+
years of experience
700+
websites created
5
average client rating
About Webshape Design

About Webshape Design

Over a decade of experience in web design and web development

Our passion is to create bespoke online experiences and tools for businesses in construction and renovation, finance, fashion, retail and fitness. With decades of experience in web design, app development, best website hosting solutions, branding and more – you can be confident that your project is in safe hands.

About Us

The hidden cost of off-the-shelf software

Sound familiar? These are the four signs your SaaS subscriptions are costing you more than they should.

Prices keep climbing

SaaS prices rose 12.2% in 2024. That email announcing another increase is coming whether you like it or not.

You’re working around it, not with it

Spreadsheets filling the gaps. Workarounds for the bits that don’t fit. You’re adapting to the software — not the other way around.

Six subscriptions for one job

Job management, accounting, fleet, CRM, storage — none of them talk to each other, and together they cost thousands a year.

You don’t own any of it

The moment you stop paying, it’s gone. Your data, your history, your workflows — all on someone else’s platform.

You can't make it do what you need

Every business works differently. Off-the-shelf software was built for everyone — which means it was built for no one in particular.

You're locked into their roadmap

If the feature you need isn’t on their priority list, it’s not getting built. You wait, you vote, you raise a support ticket — and nothing changes.

How we work

From your first call to a live application — here’s what to expect.

Book A Call
STEP 01 1

Book A Call

We’ll review your current website (if you have one) and talk through your goals, challenges, and what you’d like your site to achieve.
Get A Tailored Website
STEP 02 2

Get A Tailored Website

Our team designs and builds a bespoke website around your business needs, built to look great, perform seamlessly, and convert visitors into customers.
Grow With Confidence
STEP 03 3

Grow With Confidence

Once live, your website is ready to work for you: visible on Google, attracting more enquiries, and helping your business scale.
Free consultation

Ready to stop renting software?

Tell us about your current setup. We’ll give you an honest assessment of whether a custom build makes sense — and what it would look like.

Get a Free Quote
3x More website traffic
67% Users stay for longer
2x Increase in enquiries
98% Client satisfaction

Custom Application Reviews

What our clients say about their experience working with Webshape Design.

Gary Withers
Gary Withers · AAC

Your attention to detail, skill set and patience exceeded all of my expectations. Our website is now something my firm are proud of rather than an embarrassment. If you have any doubts ask to see some of his work.

Aron Taylor · Google Review

Thanks to John and his team we have a stunning new brand and website at TheFitnessPlace.London. I’ve really valued working with John and the results have been amazing.

Tibor Horvath · Google Review

Very happy with the new site and the animation. Working with Webshape is incredibly easy. The process is so well thought out at the beginning that once the first draft was created it didn’t need any other tweaks.

Andrew Black · Google Review

Frequently Asked Questions

Insights and ideas on custom apps, SaaS alternatives, and owning your business software

Our custom applications start from £10,000. The final cost depends on the complexity of your workflows, the number of users, and the integrations required. We scope every project with a fixed price before any work begins — no surprises.
Most SME projects take between 8 and 16 weeks from kick-off to launch. We build in structured iterations, so you see progress throughout rather than waiting until the end.
Yes. Every application we build is fully responsive and works on any device with a browser — phone, tablet, laptop, or desktop. No app store download required.
We’ve replaced job management platforms like JobLogic, SimPro, and Tradify, as well as spreadsheet-based systems, disconnected SaaS stacks, and paper-based processes. If it’s slowing your business down, it’s worth a conversation.
You do. The code, the data, and the application are entirely yours. There are no ongoing licence fees — just an optional maintenance retainer if you want us to keep supporting it.
No. We typically build alongside your existing tools and plan a transition. You move over when you’re confident the new system works exactly as it should.
The app is yours — we can change, extend, or add to it at any time. Most clients move onto a monthly retainer after launch for ongoing development and support.
The clearest signal is when your monthly SaaS spend exceeds £500, you’re maintaining workarounds, or your software genuinely can’t do what your business needs. We offer a free discovery call to give you an honest answer — even if that answer is that a custom build isn’t the right fit yet.
Get in touch

Tell us about your software headache

Fill in the form and we’ll be in touch within one working day to arrange a free 45-minute discovery call. No obligation, no sales pitch — just an honest conversation about whether a custom build makes sense for your business.

  • We’ll review your current tools and costs
  • We’ll tell you if a custom build is the right fit
  • You’ll get a scoped proposal with a fixed price
  • No commitment until you’re happy with the plan
020 36 37 1260 hello@webshapedesign.co.uk

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