Providing Professional Property Management Services

Glenfield Property Management is a boutique, super-prime residential property management firm serving high-value properties across prime Central London. Founded by Yasmin Ulhaq, the business works with overseas landlords and London-based owner-occupiers across areas including Mayfair, Belgravia, Kensington and Chelsea.

Webshape was brought in on an ongoing on-site SEO retainer to address a lack of search visibility, content depth and keyword targeting. The focus was on building a structured, scalable SEO foundation to help Glenfield compete for the terms that matter most to their audience.

When Webshape began the retainer, Glenfield had an average search position of 28.9 and a click-through rate of just 0.29% across more than 517,000 impressions. There were no dedicated landing pages for core service areas or prime London locations, leaving the site with little structure to compete organically.

The business also serves two distinct audiences, overseas landlords and London-based owner-occupiers, but the site offered no clear content pathways for either. Multiple service types, including lettings, owner-occupied and vacant property management, were not clearly differentiated, making it harder for the right visitors to find the right information.

Webshape built three core service landing pages covering residential lettings management, owner occupied residence management, and second home and vacant property management. Location pages were created and optimised for Chelsea, Kensington, Marylebone and other prime Central London areas, giving the site a clear structure to target high-intent search terms.

Keyword research via Ubersuggest and DataForSEO informed a targeted content strategy, with SEO optimised blog posts supporting organic growth alongside technical improvements to page speed, image compression and internal linking. Monthly reporting and quarterly planning sessions kept the programme aligned with Glenfield’s broader business goals.

Since the retainer began, Glenfield has seen search impressions grow by 105% and organic visitor numbers increase by 551%. More than 10 target keywords are now ranking on page 1 of Google, with the luxury property management page and key blog content becoming top entry points to the site.

The site is also being surfaced in AI search tools including ChatGPT, with 54 referral sessions recorded to date. The results reflect a solid foundation in place and a programme that continues to build, rather than a finished project.