
Webshape Design was founded in 2015 by John Lawley with a simple belief: a website should be your hardest-working business tool, not a digital brochure that sits there looking pretty.
Over the past decade, we’ve built websites for more than 100 businesses — from trades companies generating local leads to professional services firms repositioning for growth, from eCommerce stores scaling their sales to construction companies winning bigger tenders.
What connects them all is transition. Our best clients come to us at a pivotal moment: they’re preparing for acquisition, scaling after investment, pivoting their services, entering new markets, or simply outgrowing a website that no longer reflects who they are. We call these businesses in transition — and they’re exactly who we do our best work for.
We’re based in London with offices in Kings Cross and Barnet, and we work with businesses across the UK. Our team is small and intentional — which means you work directly with the people who build your website, not account managers passing messages along a chain.
We’re a small team that works closely with every client. No layers, no hand-offs — the people you talk to are the people who build your website.

Founder & Director
John founded Webshape in 2015 after a career in media production at Wise Buddah, where he worked with brands including the BBC, Disney, and Nintendo. That background in storytelling and audience understanding shapes how we approach every website — strategy first, design second. John leads on client relationships, creative direction, and making sure every project delivers measurable results.

Account Executive
Tugce manages client communications, project coordination, and marketing across our channels. She's the person who keeps projects running smoothly and makes sure nothing falls through the cracks — from content preparation and competitor research to keeping you updated at every stage of your build.
There are thousands of web design agencies. Here’s why businesses in transition choose to work with us.
We don’t just build websites — we build websites that deliver measurable results. An 8× increase in leads for a trades client. 154% traffic growth for an eCommerce business. 159% conversion improvement for a home services company. 15 page-one keywords for a property management firm, ranking alongside the biggest names in their sector. Every project is built around outcomes, not aesthetics.
Real feedback from businesses who trust Webshape to build websites that deliver results.
From strategy and design to development, hosting, and ongoing support — we offer everything a growing business needs to succeed online. Whether you need a new website, a custom application, or a reliable team to keep your existing site performing, we’ve got you covered.
Whether you’re planning a new website, replacing one that’s not performing, or looking for a reliable team to support your business online — we’d love to hear from you. Get in touch and we’ll get back to you within 24 hours.
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