
You've promoted a new managing director. Or appointed a CEO from outside. Or passed the business to the next generation.
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You've decided to sell. You've appointed an M&A advisor. You've organised your financials. Your accountants have done the heavy lifting.
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An acquisition opens a question that doesn't have a one-size answer: What happens to the brand?
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You've polished your pitch deck. You've rehearsed with your co-founders. You've got your numbers tight.
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You've just completed due diligence on finances, operations and staff. You've negotiated the price and shaken hands.
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