AI Ideas

AI SEO; sometimes called GEO (Generative Engine Optimisation) is the practice of optimising your website to be cited by AI tools like ChatGPT, Claude, and Perplexity when they answer user questions. Instead of ranking in a list of search results, the goal is to be mentioned when AI delivers a direct answer.

No. Traditional SEO still matters and will continue to for the foreseeable future. But the landscape is diversifying people now use AI tools alongside Google to find information. Businesses that optimise for both will have an advantage over those that only focus on one.

Check your robots.txt file to make sure you’re not blocking GPTBot, ClaudeBot, or PerplexityBot. You can also test by asking AI tools questions your website should be able to answer and seeing whether you get mentioned. We offer a quick AI visibility check as part of our audit process.

AI tools can speed up certain tasks like drafting content or generating design ideas, but they cannot replace strategic thinking, brand understanding, or custom development. The best approach is using AI as a tool within a professional process, not as a substitute for one.

AI models favour websites with clear, well-structured content that directly answers common questions. Structured data, consistent information across the web, and authoritative content all help. Think of it as being the most helpful, credible answer in the room rather than the loudest.

Not automatically. Google’s position is that quality matters more than how content is produced. However, generic AI content that adds nothing original will not perform well. Content that combines AI efficiency with genuine expertise, original insight, and a clear point of view is what ranks.

An AI chatbot uses language models to answer visitor questions in real time. They can be useful for handling common enquiries outside business hours, but poorly configured ones frustrate users. If you implement one, make sure it reflects your brand and knows when to hand over to a real person.

Rapidly. Tools like ChatGPT, Claude, and Perplexity are increasingly used alongside Google, particularly for research and comparison queries. Businesses that only optimise for traditional search are missing a growing channel. The shift is gradual but the direction is clear, so acting now gives you an early advantage.