eCommerce

It depends on your requirements. WooCommerce (on WordPress) gives you full control and flexibility. Shopify offers simplicity and managed hosting. Webflow provides design freedom with built-in eCommerce. For complex product configurations or bespoke checkout workflows, Laravel gives us complete control. We’ll recommend the right platform based on your products, budget, and growth plans.|

Start with the checkout process, most sales are lost at the basket and payment stages. Simplify checkout, offer multiple payment options, and reduce the number of steps. Beyond that, clear product photography, honest descriptions, visible reviews, and transparent shipping costs all contribute to higher conversion rates.

A template gets you started quickly but limits your ability to differentiate. For businesses serious about eCommerce, a custom-designed store built around your specific products and customers will outperform a template every time. The investment pays for itself through higher conversion rates and a better customer experience.

It depends on complexity. A straightforward store starts from around £3,000 to £5,000. Larger catalogues, custom features, and third-party integrations increase the investment. The cost should reflect how central online sales are to your business.

Stripe and PayPal are the most popular options for UK businesses. Most platforms also support Apple Pay, Google Pay, and buy-now-pay-later services. You can offer multiple payment methods at checkout to suit different customer preferences.

It makes a real difference. Good imagery builds trust and directly increases sales. If professional photography is not possible straightaway, use consistent lighting, clean backgrounds, and multiple angles to present your products clearly.

Optimise each product page with clear titles, unique descriptions, and relevant keywords. Avoid copying manufacturer descriptions as duplicate content hurts rankings. Google Shopping campaigns can also drive targeted traffic to your store.

Keep checkout short and simple. Offer guest checkout, show delivery costs early, and provide multiple payment options. Automated follow-up emails reminding customers about their basket can recover a surprising number of lost sales.