Website Content

StoryBrand is a messaging framework developed by Donald Miller that positions your customer as the hero of the story and your business as the guide. Instead of talking about how great your company is, StoryBrand structures your content around your customer’s problem, your solution, and the transformation they’ll experience. It’s incredibly effective for websites because it makes visitors feel understood.

You can, and many business owners write excellent content because they understand their customers better than anyone. However, most businesses struggle to write about themselves objectively. A professional copywriter brings an outside perspective, structured frameworks, and experience in writing content that converts, not just informs.

It depends on your business and your goals. At minimum, you need a clear homepage, service pages for each core offering, and an about page. For SEO, adding blog content, FAQ pages, and location-specific pages significantly improves your visibility over time.

AI is a useful starting point for drafts and ideas, but it lacks your industry knowledge, tone of voice, and understanding of your customers. The best results come from combining AI efficiency with human expertise to ensure content feels authentic and connects with your audience.

At a minimum, review your core pages annually. Blog content should be added regularly to support SEO. If your services, pricing, or team have changed and your website still shows old information, visitors will notice and it undermines trust.

Good copy is clear, customer-focused, and action-oriented. It speaks directly to your audience’s problems, explains how you solve them, and tells visitors exactly what to do next. If your website reads like a company brochure rather than a conversation, it probably needs rewriting.

Not every business needs one, but most benefit from it. Blog content helps with SEO, demonstrates expertise, and gives you something valuable to share on social media. The key is writing about topics your customers actually search for, not just what you find interesting.

Long enough to answer your visitor’s questions and short enough to hold their attention. Service pages typically work well at 400 to 800 words. Blog posts perform better for SEO at 800 words or more. Quality always matters more than hitting a word count.