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AAC
Organic search and enquiry performance since site launch
AAC Air Conditioning has been installing, maintaining and servicing air conditioning systems for homes and businesses across London and the Home Counties since 1999. As a NICEIC-registered company offering AC installation, maintenance, ventilation and electrical services, AAC brings a level of credibility and expertise that sets them apart from the competition.
Despite that strong reputation, their digital presence wasn’t working hard enough. Seasonal demand meant enquiries peaked in summer and dropped off outside it. Webshape was brought in to build a professional website focused on lead generation, and to develop an SEO strategy capable of driving enquiries all year round.
Air conditioning is a seasonal business. Demand spikes in summer, but AAC’s goal was to generate a steady stream of enquiries throughout the year. Their existing website wasn’t built to do that. It didn’t reflect the quality or credibility of the business, and it wasn’t structured to convert visitors into leads across both residential and commercial audiences.
The AC market is crowded with sole traders competing on price. AAC needed a site that communicated their 25 years of experience, their NICEIC registration, and their full-service offering, positioning them clearly above competitors and giving both homeowners and commercial clients the confidence to get in touch.
Webshape designed and built a new WordPress website, launched in January 2026, with strong SEO foundations, flexible content blocks and a professional finish that reflects AAC’s expertise. At the heart of the site is a custom multi-step booking form with Stripe deposit payments, a date picker, multiple room and unit options, and commercial VAT logic built in. A Novuna Finance option was also introduced, giving customers greater flexibility at the point of booking.
Behind the scenes, a Booking Manager gives AAC staff a single place to monitor and manage all enquiries and bookings. An AI chatbot and AI assist functionality were added to support the booking flow. Alongside the build, Webshape delivered ongoing SEO through blog content, keyword research, Google Posts, area and service pages, and Ubersuggest tracking. A dedicated photo shoot and video production at AAC’s offices provided original content for the site and social channels.
AAC now has a professional, credible website that reflects the quality of their work and positions them clearly above competitors on presentation and trust. The SEO strategy is delivering: the site generates over 250,000 Google impressions every month, with 15 keywords ranking in the top 10 and a 196% increase in enquiries since launch.
The custom booking form and Booking Manager have streamlined how AAC handles and converts leads online. Together, they give the business a scalable digital foundation to grow both residential and commercial enquiries year-round, not just during peak seas
AAC Air Conditioning has been installing, maintaining and servicing air conditioning systems for homes and businesses across London and the Home Counties since 1999. As a NICEIC-registered company offering AC installation, maintenance, ventilation and electrical services, AAC brings a level of credibility and expertise that sets them apart from the competition.
Despite that strong reputation, their digital presence wasn’t working hard enough. Seasonal demand meant enquiries peaked in summer and dropped off outside it. Webshape was brought in to build a professional website focused on lead generation, and to develop an SEO strategy capable of driving enquiries all year round.
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