Taylor Associates

Taylors LLP is a Finchley based accountancy firm with over 70 years of combined experience, serving everyone from individual taxpayers to growing businesses and corporate clients. Despite a strong reputation built largely on referrals, their digital presence wasn’t working hard enough to support it.

Webshape Design was brought in to restructure their website with SEO at its core, building out content and tools that would help Taylors compete online across their key North London target areas.

Taylors LLP had built their business on trust and word of mouth, but their website wasn’t ranking for the local accountancy search terms their potential clients were using. With competitors already established in Finchley, Barnet and Edgware, they needed a stronger content foundation to compete.

The site also had to work for a wide range of audiences, from individuals filing tax returns to startups and corporate clients, without feeling generic. Taylors needed a long-term partner who could handle both technical SEO and content strategy under one roof.

We built out a suite of location-specific landing pages targeting Finchley, Barnet and Edgware, giving Taylors a stronger foothold in the local search results their audience was already using. Alongside this, we developed a range of interactive tax calculators covering payroll, corporation tax, dividends, stamp duty and income tax, designed to capture high intent traffic and add genuine value for users.

To keep momentum going, we established a monthly SEO retainer covering blog content, keyword tracking and ongoing optimisation, ensuring the site continues to improve rather than stand still.

Taylors LLP now ranks with greater visibility across their North London target areas, with location pages and calculators working together to attract the right audiences at the right moment. The site serves a broad range of users without feeling stretched, giving individuals, startups and businesses a clear, useful experience throughout.

With 95% of new business coming from referrals, Taylors already had a strong reputation to build on. The website now reflects and supports that, backed by ongoing SEO that keeps the platform growing alongside the firm