Providing the Latest Electric Gates and Security Systems Installation

Total Automation is a Hertfordshire-based installer of automatic gates, access control systems, car park barriers, CCTV, and intercom solutions, serving residential, commercial, and education clients across Stevenage, Watford, Hatfield, Hertford, Hitchin, and beyond. They came to Webshape with a clear need: a website that could compete for local search traffic and turn visitors into enquiries. The existing site wasn’t structured to support that growth, so we got to work building the foundation it needed.

Total Automation offered a wide range of security and automation services, but the website wasn’t built to rank for the terms that mattered most. Priority services like automatic gates, car park barriers, access control, and intercom systems lacked the dedicated pages and targeted content needed to compete for high intent local searches across Hertfordshire. Schools and commercial clients represented a clear growth opportunity, but the site had no content strategy in place to reach them. Without that foundation, visitors weren’t converting and the site was doing little to generate enquiries.

We started by building out and optimising dedicated service pages for Total Automation’s priority offerings, covering automatic gates, car park barriers, access control, and intercom systems. Alongside this, we developed a series of local area landing pages targeting key locations across Hertfordshire, including Stevenage, Watford, Hatfield, Hertford, and Hitchin, giving the site a clear local search presence. A rolling programme of blog content was produced to target both informational and commercial search terms, growing the site’s content footprint significantly. The education sector was identified as a key growth audience, with targeted pages and blog content created around security systems and intercom solutions for schools. Everything was supported by an ongoing monthly SEO retainer to keep the site moving forward.

Total Automation’s website now has a structured content footprint that works across both services and locations. The blog has grown to over 100 posts targeting a broad range of service-related and FAQ search terms, and the site ranks for a range of local and commercial keywords across Hertfordshire. Dedicated pages for priority services and key locations give the site a clear, organised presence that supports both search visibility and user journeys. The site is now better positioned to generate enquiries from residential, commercial, and education audiences alike.